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Meet Katie McKenna, Digital Communications Officer at the SCQF Partnership

What is your role within the SCQFP?

As the Digital Communications Officer, I am responsible for content management and the development of the website and digital channels. My role involves working alongside my colleague Samantha to support the Communications and Marketing Strategy ensuring the SCQF is fully represented across social media.

What do you enjoy most about your role?

I love the variety of my role. We have such a wide audience to cater to, and I enjoy developing digital strategies and generating creative and engaging digital campaigns. One of the highlights of my time with the SCQFP was seeing us mentioned as one of the top Twitter influencers in TES Scotland Magazine.

Tell us a bit about your career to date

I have worked in Communications and Marketing for over 20 years. Starting in the Automobile Association, I initially worked in the Membership Department but spent every moment of my spare time training to become a Broadcaster for AA Roadwatch. I provided traffic and travel information for radio and television across Scotland and Northern Ireland and later went on to become Senior Broadcaster and Information Officer acting as a spokesperson to the press during live incidents and weather-related issues.

After operations were relocated to the south of England, I worked as the Marketing Manager for MindStore International, a training company that provides corporate and public personal development programmes. I worked remotely and was responsible for marketing, media relations, and event management. When social media was born I immersed myself in it and created online communities on Facebook and Twitter.

I kept up my love of broadcast media by working part-time for Inrix Media based within Traffic Scotland until their operations relocated to Edinburgh.

Since joining the SCQF Partnership and with the support of management, I have achieved a Professional Diploma in Digital Marketing.

Tell us something interesting about yourself?

As well as helping you get to and from work during most of the 90s and early 00s, I also have a diploma in therapeutic massage!

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